These days people are forever talking about the latest denim brands, however denim lovers everywhere are still loyal to their old Levi’s. Sarah Jessica Parker (above) lives in her LeviÃ¢â‚¬â„¢s and recently asked her friends to help track down a style that is no longer available. Charlotte Gainsbourg (see below) loves her vintage high waisted LeviÃ¢â‚¬â„¢s so much that she canÃ¢â‚¬â„¢t part with them. And on her official websiteAshley Olsen (see below) picked LeviÃ¢â‚¬â„¢s cut-offs as her must have denim for the summer. With celebrity endorsements and hard-core fans there is no doubt that LeviÃ¢â‚¬â„¢s will always remain one of the most important jeans brands regardless of how competitive the denim market becomes.