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Paper Denim & Cloth Relaunched

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Paper Denim & Cloth was one of the premier denim brands when it launched back in 1999, however recently things have been a little quieter. That looks set to change though, as a press release arrived today announcing that they are back in the game for S/S 2010. The focus of the label appears to have shifted (no doubt in response to the recent economic situation) and they are now positioning themselves as a more affordable, less premium brand. Their re-introductory collection is available now exclusively online at National Jean Company with every pair of jeans retailing at a wallet-friendly $100.