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Prada X Japan: The “Made In …” Project

Prada X Japan: The "Made In ..." Project -prada-dova-denim-jeans-made-in-jt.jpg

In the early decades of the twentieth century, Miuccia Prada‘s grandfather, the visionary Mario Prada, traveled the world in tireless pursuit of ideas and inspiration. His goal was not only to discover the most luxurious materials, exotic skins and sumptuous fabrics, but also to locate sophisticated craftsmen and manufacturers to realize his revolutionary designs. Again, Prada is embarking on a world manufacturing tour that involves making special garments in different exotic locales all over the world. In the denim genre, the jeans will com from from Japan. The collection of jeans will be produced by Dova, the world’s most sophisticated denim manufacturer. Carrying the label “Prada Made in Japan”, the jeans can be custom ordered in four different varieties of cloth and seven different washes, making every article one of a kind.