Charley 5.0 is a brand that works hard to stand out from other denim labels. It is fashion-denim, and not just denim, as they explain: “It’s a denim brand like no other because it’s all fashion … based in denim. What that means is we aren’t your basic 5 pocket jean, we do denim blazers, pleated skirts, party dresses, jumpsuits. We’re trying to take denim to the next level by making it more glam, less everyday. We’d like to see denim on the red carpet someday!” This unique approach to denim fashion design explains why there is only a single pair of regular jeans in their entire Spring/Summer 2011 lookbook.