Home Lookbooks JFour: Behind The Scenes S/S 2012

JFour: Behind The Scenes S/S 2012

JFour: Behind The Scenes S/S 2012 JFOUR-women-ss12-BehindTheScenes_4661.jpg

We posted JFour’s S/S 2012 lookbook here a few days ago. I always think it’s interesting to see the behind the scene photos that were taken at the same time. I have attended a few behind the scenes shoots and the vibe is kinda fun and playful with exaggerated poses and funny faces….you get the idea!

Personally, I so much prefer to see images of the clothes on people in motion, behaving more naturally, instead of on some of the more stiff or over-posed shots that make it into the final lookbooks.

JFour: Behind The Scenes S/S 2012 JFOUR-women-ss12-BehindTheScenes_4862.jpg
JFour: Behind The Scenes S/S 2012 JFOUR-women-ss12-BehindTheScenes_5507.jpg
JFour: Behind The Scenes S/S 2012 JFOUR-women-ss12-BehindTheScenes_5395.jpg
JFour: Behind The Scenes S/S 2012 JFOUR-women-ss12-BehindTheScenes_4703.jpg