Actually, just by looking superficially at these jeans, you can’t really tell about why this is a Missoni collaboration. But then I saw the distinctive Missoni design label on the back of the jeans and looking real close up I noted the Missoni buttons. I just wish I had been able to see these items personally, then maybe I would have felt more and understood more about this collaboration. As this will be in stores only by the end of next year, I might be able to check these out more closely and keep you in the loop. Meantime, here is what Jean Machine tells us:
- Jean Machine, the contemporary men’s denim brand, announces its first offering in partnership with Missoni, the iconic Italian fashion house. Both family-run businesses, and specialists in their product categories, the two companies make a natural fit.
The collaboration for Autumn-Winter 2013 will offer Jean Machine’s signature JM2 straight leg jean in a clean blue Rinse wash with Missoni knitted pockets in the season’s blue-camel color pallet. Also offered is the classic JM4 jacket, reworked to include a button out detachable Missoni zigzag felted wool waistcoat in a coordinating blue-camel knit.
Together they make an subtle, simple style statement. Jean Machine’s concept is straightforward: great quality, well-cut men’s jeans with an understated approach to style.
In the 1970s, Jean Machine was the definitive denim store on the King’s Road in London, famous for providing the best-fitting jeans around. In 2008, it was re-launched as Jean Machine by Chloe Lonsdale, daughter of founder Tony, who wanted to deliver the ease and confidence of the original Jean Machine to a new, modern man.
Missoni, the iconic Italian fashion house, celebrates its 60th birthday this year. The men’s A/W 2013 collection references the family’s artisanal knitwear heritage while continuing its constant focus on innovating exclusive knitting techniques. This is represented in the unique Missoni fine loom knits only made in Sumirago Italy that form the core of the brand’s tailored offering for A/W 2013. -