Warehouse S/S 2013 Lookbook

Warehouse S/S 2013 Lookbook

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Tie dyed dresses and jeans and denim jackets, cute and flirty overall shorts, white ripped jeans and slim boyjeans worn rolled up at the hem. Whatever is going to be THE trend and THE must have for this coming summer, British brand Warehouse gives it to us – AND!!! YEAH, all of this for under 80 bucks AND!!! in sizes that range from 6-16, equivalent to American sizes 2 to 14. So no excuses please, like “I am too fat”, “I am too skinny” or “I am too blah blah” LOL! There is a pair of Warehouse jeans there. Period.

About this brand:

“Warehouse has a dedicated in-house design team giving us a unique handwriting on the high street, delivering collections that are always creatively interpreted, always effortless.

“We search everywhere for our fashion inspiration, constantly reacting to emerging trends using our heritage and experience but always immersing ourselves in the new. We invest in our products, ensuring each individual piece is right for our customer with an emphasis on fit, design and quality.

“The first Warehouse store opened its doors in London in 1976, with a vision of ‘design for the high street’ to make fashion accessible to all.

“The concept, which was the brainchild of Jeff Banks and Maurice and Michael Bennet, also saw the launch in the early 1980′s of the innovative Warehouse By Mail catalog, which had its pages graced by Naomi Campbell, Christy Turlington, Stephanie Seymour and Andie McDowell.

“The brand’s vision has remained and evolved over the 3 decades to ensure that it keeps its finger on the fashion pulse. The distinctive handwriting stays strong with a dedicated in-house design team creating looks that are right for our customer; whether that’s the season’s must have piece, her staple basics or something for her to WOW in. Through the years women including the fashion press, stylists and many a celebrity face have enjoyed wearing their favorite Warehouse numbers!”

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Lisette Geller
I am the managing editor of Denimology and write about current and future trends of denim. Actually, I write about ANYTHING denim - LOL! It's an awesome opportunity to get to know all the people "behind the denim scenes," as well as the owners and creative directors of denim brands.