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Skinny, But Not Skinny – Jeans, Of Course!

We’ve had a lot of feedback from our readers about our skinny jeans feature. Outrageous exclamations as well as heart felt thank you notes. Most of you guys out there agreed with us, though – skinny jeans are a classic, a staple must-have in any denim lovers’ closet. But still, there were also quite a […]

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HELLESEY – Spring/Summer 2024 Lookbook

New York based brand, HELLESSY was launched by Sylvie Millstein in 2012 from her Soho studio, where she has since captivated women with her signature designs. Styled by celebrity fashion stylist Emma Jade Morrison and shot by Stefano Ortega, this spring, the HELLESSY woman enters a new dawn – Sylvie Millstein takes a more textural […]

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RIP? Nope! Long Live The Skinny Jeans

Come on guys! Let’s face it. When it comes to “real reality” admit it – you’re still reaching for your beloved skinnies.  Even yours truly who’s been an anti-skinny activist for ages – I plead guilty.  There’s just nothing that beats the classic uniform of jeans/shirt/blazer. Wearable for any occasion. In any situation. For any […]

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Extreme Wide-Leg Jeans – THE Top Trend RN

If you haven’t figured it out yet, or still don’t want to believe it… there’s no way around it. The extreme wide leg is the very hottest denim trend this season. Interesting, how we went from super skinny to super wide-leg, right! But that’s what fashion is all about. Giving us a good reason (excuse) […]

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RE/DONE & Pamela Anderson Collaboration

Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel’s most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson’s passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women […]

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Diesel x Lee – New Capsule Collection

Remember, this past December we shared with you all about the exciting DIESEL❤VES collaboration?! Now, let’s check out part two which just launched: Following the December partnership statement and exclusive preview in Europe and Japan, today Lee and Diesel announce that the new DIESEL❤VES LEE capsule is available globally. The two denim giants, in theory competitors, […]

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Mavi – Spring/Summer 2024 Ad Campaign

Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]

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Stella McCartney Fall 2024 Denim Looks

Stella McCartney can really be considered one of the fiercest defenders of sustainability. Ever since we have become aware of her in the fashion world – (remember her collaboration with Adidas) – she has been all about being environmentally friendly. Fiercely and dedicated. So it is no surprise that her fall 2024 fashion show began […]

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More Spring/Summer 2024 Denim Looks

Spring time – best “excuse” to go shopping for your new wardrobe, and especially new denim! After long dark winter months, we certainly deserve some uplifting again, right:-) And as it always helps to know what’s going to be trending in the following seasons, we are always keeping you updated about the latest in denim […]

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