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Airbag Jeans – Yes, They’re Actually a Thing!

After four years in the making, Airbag Inside Sweden AB, a Swedish fashion-tech company, has unveiled Mo’cycle Airbag Jeans, the “safest motorcycle jeans in the world” in partnership with Helite, a motorcycle airbag technology provider. With the Mo’cycle Airbag Jeans, areas on the lower body—including hips, tailbone, knees and thighs—are covered by an airbag that reduces the risk of […]

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Levi’s® Vintage Clothing – 1955 Hand-Drawn 501® Jean

The coolest end-of-the-year surprise for all denim heads! Levi’s® Vintage is doing it again 🙂 The iconic status of the 501® jean didn’t happen overnight. For 150 years, generation after generation has uniquely embraced this pair of jeans while the Levi’s® brand has leaned into both core elements and quirks that have made them so beloved. In […]

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PUMA x Anonymous Club – Plastic Covered!

Ok, so Puma and Anonymous Club are not really about denim. But what called out to us were the campaign images of this collaboration which do contain (plastic covered) jeans. PUMA tapped Anonymous Club, a creative collective company which is run by Hood by Air’s Shayne Oliver and a core group of collaborators, to re-envision the Plexus in a new and unique […]

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