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Pepe Jeans – “Take Me Somewhere” Ad Campaign
Pepe Jeans London presents ‘TAKE ME SOMEWHERE’ – a campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the British brand has always been characterized by an eclectic urban spirit and openness to discovering the wider world. This campaign is an adventure that will quench your Wanderlust in […]
Cuffed Jeans Are Having Their Come-Back Moment!
This spring and summer is going to be all about cuffs. When, for the past seasons, it used to be cut-off and frayed hems, it’s bye-bye scissors as of right now! Remember years ago when boyfriend jeans were the biggest rave and how we used to cuff them – welcome to this decade’s “new cuffing”, […]
Skinny, But Not Skinny – Jeans, Of Course!
We’ve had a lot of feedback from our readers about our skinny jeans feature. Outrageous exclamations as well as heart felt thank you notes. Most of you guys out there agreed with us, though – skinny jeans are a classic, a staple must-have in any denim lovers’ closet. But still, there were also quite a […]
Heaven by Marc Jacobs Spring 2024 Ad Campaign
Seems that American rapper, Ice Spike, is really top trending this spring. Not only is she main attraction in Alexander Wang’s spring 2024 campaign, but also superstars at Marc Jacobs’! Heaven by Marc Jacobs has unveiled its captivating spring 2024 campaign, embracing a fusion of contemporary style and nostalgic flair. The brand’s latest campaign features four […]
RE/DONE & Pamela Anderson Collaboration
Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel’s most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson’s passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women […]
Mavi – Spring/Summer 2024 Ad Campaign
Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]
Introducing @Denimology: Abrand Jeans
We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]
More Spring/Summer 2024 Denim Looks
Spring time – best “excuse” to go shopping for your new wardrobe, and especially new denim! After long dark winter months, we certainly deserve some uplifting again, right:-) And as it always helps to know what’s going to be trending in the following seasons, we are always keeping you updated about the latest in denim […]
Diesel Fall/Winter 2024/25 Runway Show
At Milan Fall/Winter 2024 Fashion Week, Diesel/s Glenn Martin turned on the webcam during his fashion show. Thus being the first to open a runway show to the public. By turning on a webcam, he shared his world with one and all. In Peter Weir’s 1998 film, ‘The Truman Show’, Truman Burbank discovers that the first thirty years of his […]
Extreme High-Waisted Jeans For Guys – Really?
Yep – at least, based on many denim previews we’ve assisted in the past months. Now, the question is not – are hi-rise jeans for him a thing, The real question is, are you going to extremes to jump on that wagon? And while we’re at it – have you guys considered what we women […]