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Introducing @Denimology: Abrand Jeans
We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]
Introducing: AKNVAS – Denim Looks Spring 2024
AKNVAS is an emerging designer brand founded in 2019 by Danish-born designer, Christian Juul Nielsen. Designed in New York City, the brand creates clothing that moves seamlessly from desk to dinner, with a focus on drape, flattering silhouettes, innovative knits and an elevated palette. So far the brand has not yet included denim in their […]
Introducing Levi’s(R) Plant-Based 501s(R)
Levi’s® is excited to launch its latest innovation within the 501® family — the Plant-Based 501® jean, made with at least 97% plant-based materials. In conjunction with the 150th anniversary of the iconic Levi’s® 501® jean, Levi’s® unveils a suite of products – a Plant-Based 501® Jean, a hemp-cotton blend selvedge 501® Jean, and a […]
Introducing: Egonlab S/S 2023 Denim Looks
“FASHION SHOULD BE A FORM OF ESCAPISM AND NOT A FORM OF IMPRISONMEN” “We see ourselves as visual artist” Egonlab is an emerging French brand inspired by artistic movements which have greatly influenced modern society. Their culture is the juxtaposition between the masculine and the feminine, modernity and historical know-how, romance and rebellion, sustainability and […]
Introducing: HNST, Circular Denim From Belgium
One of the highlights during my visit at the Kingpins NYC Show a few months ago was getting to know a new denim brand, HNST. HNST (read honest) is a Belgian circular clothing brand that produces jeans for men and women that have nothing to hide. With their jeans, HNST strives for the highest level […]
Cotte D’Armes 2024 Capsule Denim Collection
Cotte D’Armes does not believe in seasonal denim collections, but rather focuses on the release of special denims all during the year. Neither based on a specific season nor on any gender, Clarence Ruth, creative director of the brand, tells us: “Exclusive limited edition drops of Cotte D’Armes 2024 unisex denim collection, titled ‘Not A […]
Mavi – Spring/Summer 2024 Ad Campaign
Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]
Mavi – F/W 2023 Campaign And Lookbook
Sustainable denim brand, Mavi, is welcoming in the new season with the launch of their FW23 campaign. Shot by photographer Lauren Loncar, the Mavi FW23 campaign and lookbook were shot at Hunns House in Stanfordville, NY, and feature models Jessica Storther (@jessicaannstrother), Adrianna Bach (@adriannabach), and Laurence Coke (@laurencecoke). For FW23, Mavi continues to move […]
GANNI Fall/Resort 2023 Denim Looks
Denim is an important part of the GANNI fall 23 and resort 23/24 collection and has been since the brand phased out leather. Jeans are “democratic” and therefore reenforcing the brand’s ethos of fun fashion for everyone. Titled “BUTTERFLIES!,” the collection is about revisiting the roots of the GANNI brand while introducing new elements to […]
AE x Maddie & Kenzie Ziegler Collab
Maddie & Kenzie Ziegler star in American Eagle’s Back to School campaign while launching their limited-edition, custom-designed AE x The Ziegler Sisters collection. Maddie Ziegler & Kenzie Ziegler are taking their sisterhood and partnership to a fashionable new level! The dance superstars and influencers have teamed up with American Eagle for a new ’90s inspired […]