RE/DONE & Pamela Anderson Collaboration

Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel’s most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson’s passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women […]

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Diesel x Lee – New Capsule Collection

Remember, this past December we shared with you all about the exciting DIESEL❤VES collaboration?! Now, let’s check out part two which just launched: Following the December partnership statement and exclusive preview in Europe and Japan, today Lee and Diesel announce that the new DIESEL❤VES LEE capsule is available globally. The two denim giants, in theory competitors, […]

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Mavi – Spring/Summer 2024 Ad Campaign

Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]

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HUGO BLUE – Spring 2024 Ad Campaign

Dive into the Blue! Sounds like the best invitation for us denim lovers! And his time who’s calling is Hugo Boss, launching his brand new HUGO BLUE ad campaign. HUGO BLUE made its debut this season, with denim at its core along with streetwear and a variety of gender-neutral styles. Talents from across the creative […]

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Stella McCartney Fall 2024 Denim Looks

Stella McCartney can really be considered one of the fiercest defenders of sustainability. Ever since we have become aware of her in the fashion world – (remember her collaboration with Adidas) – she has been all about being environmentally friendly. Fiercely and dedicated. So it is no surprise that her fall 2024 fashion show began […]

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Introducing @Denimology: Abrand Jeans

We are excited to introduce Abrand Jeans, a brand made and “bred” in Australia. Abrand Jeans, is the jeans brand of generation next. The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it. We create quality […]

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Denim Expert – Biological Effluent Treatment Plant (ETP)

Towards Zero Impact: Denim Expert’s Commitment to 100% Water Recycling and Zero Discharge of Hazardous Chemicals Denim Expert Ltd. remains steadfast in its commitment to sustainability and eco-conscious practices, setting an exemplary standard in the garment manufacturing industry. With an ambitious goal to achieve 100% water recycling and zero discharge of hazardous chemicals, the company […]

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More Spring/Summer 2024 Denim Looks

Spring time – best “excuse” to go shopping for your new wardrobe, and especially new denim! After long dark winter months, we certainly deserve some uplifting again, right:-) And as it always helps to know what’s going to be trending in the following seasons, we are always keeping you updated about the latest in denim […]

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Diesel Spring 2024 Men/Women Lookbook

Diesel’s spring/summer 2024 collection includes a series of looks for men and women built of shredded denim mixed and layered over with printed and sheer sheer fabrics to create a peeling paint effect. Unbelievable – those destructed, shredded denims from the collection. Just have a look how artfully they were done, with an incredible amount […]

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