Not all premium jeans come with a premium price tag. Cheap Monday jeans are yet another new denim brand coming from Sweden. These punk rock skinny fit jeans come in a number of different colours (black, white, red) and best of all they will only set you back about £40. The only thing you will have to be careful about is worrying your local churchgoers who might not like the company logo:
which features a skull with an inverted cross on it’s forehead. Cheap Monday founder Bjorn Atldax insists he has a purpose beyond selling denim – to make young people question Christianity, which he called a “force of evil” that had sparked wars throughout history. It seems like it’s not just the jeans that are punk rock, the founder likes to stir up a bit of trouble as well.