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Have you ever wondered what is involved in the production of a pair of jeans? Super cool Swedish brand Nudie have made a video which shows the whole process from the spinning and dyeing of the yarn, to the weaving of the material and the cutting, stitching, sewing, scraping, sand blasting, washing and finishing of the jeans. I found it fascinating so see the care and attention that goes into the making of an item which most of us take for granted. Whilst on the subject of videos, MSNBC also has an interesting video report on the premium denim market.