J & Company have launched a ‘Bling your Blues‘ benefit campaign to raise money for the National Center for Missing and Exploited Children. Celebrities such as Sharon Stone, Kirsten Dunst, Eva Longoria and Mena Suvari (see above) have been asked to jazz up a pair jeans with crystals, marker pens and studs. The customized jeans are then going to be auctioned off on eBay from Aug 28th.