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KIKIT, is a denim brand that I had not heard of before this week. That changed however when they announced they were about to launch a national advertising campaign featuring Kristin Davis who played Charlotte York in the series Sex and the City. Other than the photo above I haven’t seen any of their collection, however I would guess from their choice of celebrity rep that this brand is targetted at 25+ women who want a pair of classy jeans which don’t try to look too “young” or fashionable – like the actress herself.

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