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This week’s designer Q&A is from Michelle Siwy of Siwy Jeans who not only designs jeans that make women look great but is also obviously a true denim lover.

1) Why do you think after 200 years jeans are still the most popular item of clothing.

    The creation of the fabric it self is a phenomenon. Initially worn by heavy-duty laborers because it did not wear out as fast as others. Over the years, it translated into many styles through out the decades. Now, more than ever they are worn more frequently from people of all social classes. Fits have been updated and advances in denim fabric have taken place. It’s a dependable fashion that is comforting and familiar. It’s something that has become a personal experience to the owner. There are lots of emotional connections to jeans .The shading and color becomes your own over time. Gradation and subtle variation within yard textures and color show your personality.


2) Last time I counted there were over 50 brands of premium denim jeans,what makes Siwy Jeans stand out from the rest?

    It’s true that there is a sea of denim offerings out there, but the competition is cut in half because most do not deliver what they say do. Of the labels that are left, they truly have something unique and different to add. Denim has become so refined and our tastes have become so refined, that people crave options. I feel I am still filling a void for jeans that are working with a woman’s body and not against it. I try to provide style options that are just as technical in fit as they are beautiful.


3) Who do you imagine is a typical Siwy Jeans customer?

    A person who is a free thinker that appreciates art, beauty and design.

3 COMMENTS

  1. Great interview!!

    I love my Siwy jeans!! They are comfortable and has a great fit!

  2. wow, i can’t believe the designer is a girl. you can definitely tell when wearing them.
    cool website here

  3. There are two brands I am completely in love with and that is Siwy and Crown Atelier. The jeans are the most flattering fit I have in my closet and my secret is to pair them with a regal blouse from Crown Atelier. I can’t decide which brand gives me the most compliments. Both these brands are a little hard to find, but they are well worth the wait!

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