House Of Cassette is a brand new denim label set up by a chap named Peter James Lee, previously Creative Director for Hudson Jeans
. Launching a new jeans brand is a brave move in what is already a dangerously over-populated marketplace, however I think HoC are going to do pretty well for themselves. These jeans may come from LA but they have little in common with most of the other faded, over embellished jeans produced in that part of the world. HoC say they are making jeans for skinny guys and cute girls that like dive bars and the colour black. These are lean, mean jeans which I can see going down well with indie kids. Look out for them, coming to skinny hipsters legs near you soon.