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These days it seems you can’t leave your house without bumping into another celebrity launching their own brand of jeans. This week’s celeb denim designer is Nikki Sixx of Motley Crue who with Kelly Gray of the St. John Clothing Line has just launched Royal Underground. Apparently this new brand is attempting to produce high end men’s clothing with a distinctive rock star vibe. At the moment it’s not possible to say whether the jeans are any good as the Royal Underground website takes the novel approach of having loads of soft focus shots of the designers rather than the clothes. The jeans will be available at select branches Neiman-Marcus, Bloomingdale’s and Nordstrom from this month.