This weeks Q&A is with Lucy Pinter and Flora Evans, Designers & Founders of Superfine.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?

    L: They’re the easiest and cutest thing to wear. You can dress them up or down.

    F : They’re sexy without being too ‘try hard’.

2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?

    L: Our identity is strong & our imagery is important to us as it creates a whole look. Our backgrounds make Superfine a little more “fashion denim” I guess..

    F: We’re London too.

3) Who do you imagine is a typical customer?

    L: I think people with a little bit of a sense of style/fashion. I hope there’s a good mix – all backgrounds, ages and sizes.

    F: They’ve probably got a bit of Rock & Roll going on.

2 COMMENTS

  1. wow, i didn’t know two of designers were so pretty. thanks for the interview. oh, i wish there would be one boutique in london near soon.

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