Superfine grabbed column inches the world over and kick-started the skinny jeans revival when Kate Moss was photographed in a pair of their jeans. Now they are hoping to have the same sort of succes with the launch their first men’s collection entitled “Kicking In”. These down and dirty, straight leg and skinny jeans have more than a hint of rock and roll about them and are already being worn by skinny white indie kids such as The Horrors and The Kooks. There is a real lack of denim labels coming out of the UK at the moment, so it is great to see a British company like Superfine producing a distinctive line of modern looking jeans.


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