CNN.com has a report on the boom in premium denim, with sales up to $15.8 billion in 2006, from $15.2 billion a year earlier and $14 billion in 2004. Furthermore the growth doesn’t look like stopping anytime soon as the number of buyers for women’s jeans attending a denim trade show recently jumped 72 percent. However all this money floating around doesn’t mean guaranteed success for all the new denim labels being launched, according to experts there isn’t enough room for everybody and producing great looking jeans is not enough – you must also have business expertise and industry savvy