1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
- Denim holds history, it’s iconic. At various points in history jeans have made certain statements eg: for over a century they were workwear, the uniform of the working class. In the 50s they and 60s they represented anti-establishment rocker and beat cultures. Later on they were key in the punk rock movement. Jeans are the most versatile and durable of all wardrobe staples. They stand the test of time both physically and in our psyche. One can never underestimate the influence nostalgia has on what we wear.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
- 18th Amendment jeans have a fashion focus not shared by the majority of denim labels. Our fabrics, finishings and detailing also have a unique point of view in an overly generic denim market.