have launched a new advertising campaign for its 2007 Collection of men’s and women’s jeans. The campaign uses images of denim fashions throughout the last 100 years to demonstrate Levi’s rich heritage, whilst at the same time showing that they are still down with the indie kids. The campaign includes a TV advert
entitled “Dangerous Liaisons” and a completely redesigned website
which will suggest an outfit for you according to the kind of music you listen to.