Found Denim is a brand new denim label created by Sara Watson and Lana Cretz previously of Hudson Jeans and AG Adriano Goldschmeid. This 50s/60s inspired collection is influenced by both the French new wave movement and American motorcycle clubs – think Hells Angels meet Beatnik Poets. To help promote this countercultural image Found have used hip female indie band Au Revoir Simone (see above) to front their first ad campaign.