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These days people are forever talking about the latest denim brands, however denim lovers everywhere are still loyal to their old Levi’s. Sarah Jessica Parker (above) lives in her Levi’s and recently asked her friends to help track down a style that is no longer available. Charlotte Gainsbourg (see below) loves her vintage high waisted Levi’s so much that she can’t part with them. And on her official website Ashley Olsen (see below) picked Levi’s cut-offs as her must have denim for the summer. With celebrity endorsements and hard-core fans there is no doubt that Levi’s will always remain one of the most important jeans brands regardless of how competitive the denim market becomes.
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