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It’s no secret that a good pair of jeans are all about making your ass look good. According to Jason Trotzuk designer of Fidelity Denim the secret of how to achieve “ass nirvana” is perfect pocket placement. The above photo demonstrates that the sweet spot for the pockets is centred on either cheek, not too close to the middle nor too high or too low. The size of the pockets is also important – if they are too small they will make you bottom look big and too big will not highlight your best assets.