Intoxica is a relatively new Dutch brand that aims to produce ethically sound, cutting edge denim. By using Japanese denim that is made using traditional methods rather than mass production they are able to maintain high ethical standards. No harmful dying/finishing techniques are used in the manufacture of the jeans and no one is exploited during the production process. Their goal is to offer consumers an alternative to mass-marketed identities and ecological negligence which is certainly something to be encouraged.