Levi’s new Lady Style site in the US has come up with the ingenious idea of promoting their new range of jeans by displaying them in an “interactive” men’s locker room. I guess some smart ad exec figured women wanted to see hot looking semi-naked men whilst browsing for a new pair of jeans. Obviously I am a guy and this site is not intended for me but it just comes across as totally lame and brain-numbingly slow, it’s takes an age to even be able to check out any of the jeans. But then maybe I am missing the point.