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Gucci Group are threatening to ditch both Alexander McQueen and Stella McCartney if they don’t produce profits this year. Which has resulted in both designers entering into collaborations with well known retailers to enhance their profiles. Stella McCartney has recently announced that she is to team up with Notify Jeans to create a denim collection for Summer 2008. The jeans that Stella created for Chloe were popular with models like Kate Moss (see above) and Daria Werbowy (see below) so it will be interesting to see the results of this new collaboration.

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