Will.i.am of The Black Eyed Peas and Blue Holdings Inc have announced that they have entered into a collaborative partnership to create “i.am Antik”, an international premium lifestyle denim brand. The thought of yet another celebrity denim brand in an already overcrowded marketplace is hardly the most exciting of news, however at least the preposterously punctuated Will.i.am has a background in fashion having attended the Fashion Institute of Design in Los Angeles.