This week’s Designer Q & A is with Ya-el Torbati, Founder of Deener Denim and former Lead Designer at Yanuk.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?

    Jeans are durable, casual, dressy, sexy, and comfortable all rolled up into one. Also they are the eternal uniform of youth and so I think denim continues to be important for all ages since everyone wants to feel eternally young.

2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?

    In such a very saturated denim market I believe deener brings to the table more of a full denim collection as apposed to just being another line of jeans. Taking denim fabric and incorporating into classic fashion silhouettes including dresses and outerwear amongst other fashion ideas brings the denim fabric into a new realm of woven collections. The jeans themselves are sophisticated with an edgy twist. It’s about a classic & clean look with details meant to be noticed by the person wearing the clothes as opposed to a look that is screaming to be noticed by everyone else. It’s a brand you can mix into your wardrobe and it’s easy for your personal style & personality to show through.