fid1.jpg has an interview with Fidelity Denim founder Jason Trotzuk where he describes how his jeans help women achieve the “high school butt” which is a great soundbite if ever I heard one. According to Jason their secret is to “”make women fit into our jeans almost like a girdle where it would shape and hold things and put it certain places.” Juding by the photo above his jeans are a success, although I would guess that this particular model probably has a “high school butt” even when she isn’t wearing Fidelity Jeans.