Yesterday I posted an item disagreeing with an article in the Guardian concerning Levi’s decline. Well it seems like I am not the only one who still thinks Levi’s still has plenty of legs in them. A “Customer Loyalty Engagement Index” study carried out by Brand Keys found that when they questioned 3000 people aged between 18-60 about their “loyalty bond” to a particular pair of jeans the brand that came out top was Levi’s. Here is the full list:
| 1) Levis 2) Joe’s Jeans 3) True Religion 4) Wrangler 5) Tommy Hilfiger |
6) Diesel 7) Guess 8) Rock & Republic 9) Gap 10) Lucky |
