Yesterday I posted an item disagreeing with an article in the Guardian concerning Levi’s decline. Well it seems like I am not the only one who still thinks Levi’s still has plenty of legs in them. A “Customer Loyalty Engagement Index” study carried out by Brand Keys found that when they questioned 3000 people aged between 18-60 about their “loyalty bond” to a particular pair of jeans the brand that came out top was Levi’s. Here is the full list:

1) Levis
2) Joe’s Jeans
3) True Religion
4) Wrangler
5) Tommy Hilfiger
6) Diesel
7) Guess
8) Rock & Republic
9) Gap
10) Lucky