You’ve heard of Pimp My Ride – the TV show where MTV take a crappy old car and do it up like a Xmas tree. Well now are giving denim lovers the opportunity to embellish their favorite jeans in a similar way. You simply send them your jeans and then tell them which of their treatments (such as bleach, stencil and airbrush) you want and they will return a uniquely customized pair of jeans.