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You’ve heard of Pimp My Ride – the TV show where MTV take a crappy old car and do it up like a Xmas tree. Well now PimpMyJeans.com are giving denim lovers the opportunity to embellish their favorite jeans in a similar way. You simply send them your jeans and then tell them which of their treatments (such as bleach, stencil and airbrush) you want and they will return a uniquely customized pair of jeans.