This week’s Designer Q & A is with Sheel Khemka, Creative Director of Lofli Denim.
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
- They are multi-purpose and hard-wearing, suitable both as casual-wear and evening-wear.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
- Lofli only uses the highest grade denim cloth, unique dark washes, and a fabulous fit on the female form, offering both comfort and a flattering outline that is unparalleled in the industry today.
3) Who do you imagine is a typical customer?
- Lofli believe they attract the type of woman who takes pride in her appearance and who is always seeking perfection.