Kate Bosworth isn’t the only Hollywood type to bag themselves a celebrity denim endorsement. Ashton Kutcher has become Sienna Miller’s replacement in the new Pepe Jeans campaign. Ashton is a pretty unusual choice to promote Pepe as it is not immediately apparent what it is about him that is supposed represent the brand. In fact in the photo above he is almost unrecognisable which makes me wonder why they actually chose him.