1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Firstly, jeans feel great as they are usually at least 98-100% cotton, secondly, they wear great for any occasion from cool to casual and thirdly, they reveal through time like the rings of a tree the adventures we’ve had…
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Premium jeans are defined by their fit, fabric, washes and styling and I think denim of virtue has all of that. They are elegant and clean with great detailing in our stitching, wash and styling – for example we were one of the first to use color and introduce the skinny and hiwaisted looks. But most importantly Denim of Virtue always sexy and flattering to the ass!! (hehe)