Photo by Phillip Angert
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Denim is a versatile fabric that has the ability to transform into fashion and basics as well as being functional. Denim is ever-evolving and will most likely be around for another 200 years.
2) Last time I counted there were over 100 brands of premium denim jeans, what makes your jeans stand out from the rest?
PRPS is a luxury denim brand that is produced in Japan we are one of the few brands who are able to create an authentic vintage wash that actually looks like real vintage and we provide the best craftsmanship and quality. Our classic pieces defy fads and get better with age.
David Beckham in PRPS Jeans
3) Who do you imagine is a typical customer?
A typical PRPS customer is someone who wants the best quality jeans out there. We have classic raw selvedge denim for purists who donÃ¢â‚¬â„¢t want a vintage feeling; they want to wear in their jeans over time. Then we have the fanatics who want every style and wash possible. They want it first and tend to collect the jeans.