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This week’s Designer Q & A is with Susan Woo, designer at Level 99 denim.

1) Why do you think after 200 years jeans are still one of the most popular items of clothing?

Versatility and comfort.

2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?

It is a good mix of classic and modern.

3) Who do you imagine is a typical customer?

Hip, current and owns more than just one jean.