1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Denim is neutral, and a perfect foundation. Denim, at its best, is uncomplicated yet makes a statement. you get to choose the degree and impact of the statement based on personal choice.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
I’m a purist and work really hard to create the best basic 5-pocket jean possible. No bells and whistles, no embellishments, no novelty. Red Engine is all about fit and feel, quality and consistency. Since 1999 (when I started the company), I’ve maintained my commitment to the product, not to hype or buzz, and I’ve kept the line a little more exclusive. Not in a “stuffy” we’re-too-cool exclusive way, but we’ve been careful not to let the line get over-exposed. You’ll never find it on the mark-down rack in a department store. And, based on all of these factors, I’m happy to say that Red Engine has achieved cult-status among denim connoisseurs who demand the very best from a pair of jeans.
3) Who do you imagine is a typical customer?
my typical customer is everyone reading this. It’s a wide range, from someone looking for a great “Saturday Night” jean to dress up with heels and wants to feel great in her jeans from the inside, and look sexy (by her own set of rules) on the outside, to someone who wants a pair of “go-to” jeans with great quality and fit that are versatile and feel good.