Here is a new denim brand for all you jeans lovers. Pur Premium Denim is designed and owned by Heather Yoon who has come up with a initial collection that contains enough different styles that there must surely be something for everyone to like. The jeans are made from Spanish and Italian denim and come in styles ranging from slim to flare in colours from bleached/powder blue to dark indigo. If you already have enough jeans in your wardrobe they even have a denim jumpsuit. And apparently they have even picked up a celebrity fan in the form of “GreyÃ¢â‚¬â„¢s Anatomy” star Ellen Pompeo.