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When it comes to selling denim one of the most important things you can do to market you brand is get it worn by a celebrity. Victoria Beckham must be a master marketeer because (along with J Brand and Siwy) her brand of dVb by Victoria Beckham is appearing on tonnes of celebrity behinds right now. The latest celeb to be photographed in dVb was Sarah Harding on UK girl group Girls Aloud who wore a pair of white bootcut jeans on a recent shopping trip to Harvey Nichols.

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