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To many people (like Elizabeth Hurley) summer means one thing in terms of denim – white jeans. And white jeans mean bleach has to be used in the production. And bleach is obviously not something that is going to do much good for the environment when used in industrial quantities. British premium denim eco-luxury brand Sharkah Chakra has come up with a solution to this problem by having their supersoft cotton is bleached in the sun rather than using bleach. Not only that but their jeans are also hand woven cloth, hand stitched and hand finished making them just about the most ethically made jeans you can buy.

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