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Here is an idea that is so obvious I don’t know why no one has done it before. A.P.C. are to launch a range “Butler Worn Out” jeans. According to A.P.C. founder Jean Toutitou the “Butler” is a human being who is going to wear these jeans before they are sold to ensure they get a natural faded look rather than the fake looking one you get when machines and sandpaper are used. The jeans will also feature the initials of the “Butler” that actually wore them.