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Fidelity Denim is continuing its support of the charity Rethink Breast Cancer with the Fall 2008 release of the Hyacinth BC “Forever In Our Hearts” jean. The denim is a deep glossy blue “viper” wash and the jeans feature 24karat hardware such as brushed gold rivets and “Rings of Love” charms which hang from a belt loop. For each pair of this limited edition run of only 500 jeans sold 10% of the proceeds go to Rethink. So if you are after a tasty pair of jeans and want to do you bit for breast cancer then these are the jeans for you.

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2 COMMENTS

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