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Bongo Jeans have replaced Kim Kardashian with Jesse McCartney in their new ad campaign. When I first read about this I thought they meant the guy who used to be the beefcake/gardener in Desperate Housewives but that is Jess Metcalfe. According to Wikipedia this Jesse is a singer/songwriter and actor who presumably is more well known to Bongo’s target audience than he is to me.