From now until April 30, 2009 Tummy Tuck Jeans will donate $1 to the Susan G. Komen Breast Cancer Foundation for every time someone tries on a pair of jeans at Nordstrom. Not Your Daughter’s Jeans (who make Tummy Tuck Jeans) will donate a guaranteed minimum donation of $500,000 to SGK.
Now if you ask me that is a pretty fantatastic things to do. A lot of companies announce they are donating proceeds to charity but then you find in the small print that they are only giving a small amount of their profits, which could actually turn out to be very little indeed. NYDJ though are going to be donating money before they have even made anything themselves. They are either very generous or they are pretty confident that after trying on their jeans the customer is going to want to buy them.
In case you hadn’t heard of Tummy Tuck Jeans before, they are specially designed to slim the lower abdomen, contour the hips and lift the butt meaning they are great for women with real curves.