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The new ad campaign for YMI Jeanswear features the fabulously named Aimee Teegarden who appears in one of my favourite TV programmes Friday Night Lights. Apparently Aimee was chosen by YMI because “she embodies the excitement and talent of young Hollywood.” Aimee returned the compliment by saying “YMI jeans are fashionable, fit great and appeal to teens like me.”

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