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DL1961 is a new brand that has a promising new angle on a versatile jean: one that molds itself to your curves, no matter what body type you have. Using Invista’s new XFIT Lycra, their jeans offer a 360° stretch to give a flattering fit and also prevent sagging. With these jeans, you will get a wonderful fit every time, while also looking sexy and feeling great. This new stretch technology also means these jeans are meant to last, no matter which way you move–or how well your diet’s holding up. They are also the first brand to offer jeans with XFIT Lycra for men, so all the stylish males can have the comfort of the 4-way directional stretch as well.

DL1961 was developed to be a chic yet practical jean, marketed as “Part Attitude. Part Technology. Completely Sexy.” These jeans come in every style and almost every wash, which can’t be said for most denim brands. Many denim heads are always in search for the perfect wash in the perfect style, and DL1961 offers just that. “We want people to experiment with styles they may not have been able to pull off in the past because the four-way stretch works well on a lot of body types” said Will Redgate, the National Sales Director. Clearly, you don’t have to be a size 0 model to look fabulous in DL1961’s skinny jeans, though you will turn heads in them no matter what shape you are. These jeans can unite and satisfy both the practical buyer and the fashionista because of their sexy style and their lasting comfort and quality.

DL1961 will launch their e-commerce site August 15th. Their denim retails from $150 to $195, and will be available in upscale department stores and high-end specialty shops.

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